TOUCH247 RESEARCH

Street research was carried out to establish the customer needs and benefits of the Touch247 product. Both buyers and sellers were questioned, with particular emphasis on whether the screen had an influence on the behaviour i.e. would it make them more or less likely to do certain things.

It also centred on the various features of Touch247 and whether or not an interactive screen was viewed as more useful than a non interactive offering.

The key results of the research are as follows: